Online, local relevance is important, but so is the global experience. How do you stay on-brand while enabling meaningful, locally appropriate, market-ready scenarios?
Join Paige Williams and Michelle Privat Obermeyer from Microsoft, to learn about Microsoft’s new Center of Excellence called Global Readiness. They’ll describe the building blocks for the CoE and share how the corporate marketing team puts these principles to practice when vetting local campaigns for brand and global readiness. They’ll highlight experiences and lessons learned to help build, localize, and release meaningful international user experiences.
Paige Williams is Director of Global Readiness for Microsoft Corporation, headquartered in Redmond, Washington. Paige is responsible for managing the company’s strategy, policies and standards for geo-political, language and world readiness. With over 20 years of experience in localization, and market readiness, Paige and her team help to ensure that Microsoft is respectful and relevant when launching devices, services and marketing campaigns worldwide. Paige holds a degree in English from Washington State University.
Michelle Privat Obermeyer
Michelle is a Senior Global Marketing Manager for Microsoft Corporation, headquartered in Redmond, Washington. Michelle’s responsibilities include marketing localization strategy, field engagement and global readiness of digital assets. Her work spans several digital properties including Microsoft’s front door – Microsoft.com. Michelle’s undergraduate degree in languages from Colorado College led her to pursue graduate studies in French translation at Monterey Institute of International Studies. She has over 20 years of experience in localisation.