6 01, 2020

Bringing Content to a Global Audience

By |2020-03-12T22:39:38+00:00January 6th, 2020|

This is a paper presented by Jeffrey Constantin, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

19 08, 2019

Spearheading into NBU (the Next Billion Users)

By |2020-05-28T18:44:19+00:00August 19th, 2019|

Strategies for Expanding into the Next Big Growth Markets This is a paper presented by Yingdi Qi, a recent graduate of the Global Branding and Marketing Certification (GBMC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an [...]

9 04, 2019

La French Touch – The country-of-origin effect and the new generation of French brands 

By |2020-05-28T18:49:52+00:00April 9th, 2019|

This is a paper presented by Anna Zgadzaj, a recent graduate of the Global Branding and Marketing Certification (GBMC) program, and a former graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are [...]

22 03, 2019

Empowering Learners in a Global World

By |2020-05-28T18:50:14+00:00March 22nd, 2019|

This is a paper presented by Rebecca Gordon, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

29 01, 2019

The Challenge of Localizing Taglines and Slogans

By |2020-05-28T18:50:32+00:00January 29th, 2019|

This is a paper presented by Maren Baetje-Mbaye, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) and the Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted [...]

17 12, 2018

Localisation Strategy: Industrial Metrology Company Case Study

By |2020-05-28T18:50:54+00:00December 17th, 2018|

This is a paper presented by Lucy Kirmond, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

10 10, 2018

Ladies Have a Say!

By |2020-05-28T18:51:10+00:00October 10th, 2018|

This is a paper presented by Olesia Semenets, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

30 08, 2018

Messaging hierarchy in native Russian women’s apparel websites and in localized websites: possibilities and missed opportunities

By |2020-05-28T18:52:21+00:00August 30th, 2018|

This is a paper presented by Ekaterina Howard, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

18 06, 2018

5 Ways Teams can Approach Quality Control in Localization

By |2020-05-28T18:52:02+00:00June 18th, 2018|

This is a paper presented by Andy Andersen, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

15 05, 2018

I need a hero! Companies taking political stands in digital media

By |2018-05-15T05:25:46+00:00May 15th, 2018|

This is a paper presented by Stéphanie Guimond, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This [...]

Load More Posts