Gawain Owen
Digital Lead, Nestlé UK & Ireland
Nestlé
Stephen Molloy
Senior Vice President
Adludio
Banner ads debuted online in 1994, and video appeared on our computer screens a few years later, both are still used today despite the fact that digital has evolved beyond recognition the last 20 years and consumer behaviour is altogether different. The proliferation of touch-screen mobile (near future wearables and VR) is forcing advertisers to take a closer look at how users interact with their devices, and to think differently about how they can reach audiences effectively.
One innovative campaign by NestleUK revealed deep insights rooted in science about how users engage with brands in increasingly interactive and immersive digital environments . It shows how passive audiences can be transformed into active participants in the brand message, to create advertising that is enjoyable, effective and ten times more memorable.
