2016 Brand2Global Silicon Valley Details

In today’s global economy – what matters most is how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that build trust, empowerment, community, curiosity and emotional bond leading to global brand advantage.

The 2016 Brand2Global Conference brings you inspiration and real-world examples direct from the leading global brand marketers. You will leave with the tools and contacts you need to bring actionable ideas back to your team.

Speakers

Preconference
Q1 QCC
10:00am – 1:30pm

Digital Globalization Masterclass: Embracing digital globalization to boost expansion and deliver experiences internationally
Presenter: Bruno Herrmann - The Nielsen Company

Digital Globalization Masterclass: Embracing digital globalization to boost expansion and deliver experiences internationally

  Whether you are in a startup, e-commerce or corporate environment you want your digital endeavors ensure effectiveness and accelerate growth truly globally. Your content, products and properties have to reflect all your efforts to turn your digital footprint into powerful and sustainable assets and to tap into international opportunities. This focused and inspiring master...

Global Branding Round Table
Presenter: Susie Hamlin - Cisco

Global Branding Round Table

Overview Fresh ideas come from looking at old problems from new perspectives. Welcome to both new and experienced global brand marketers, the Global Branding Round Table is a half-day, interactive workshop where you will: convene and network with like-minded peers from different industries exchange experiences compare benchmark efforts explore the latest best practices discuss strategies learn from others...

1:30pm – 6:00pm

Culturally Customized Web Design Workshop (GDMLC Certification Intro Course)
NOTE: THIS SESSION BEGINS AT 2:00pm
Presenter: Dr. Nitish Singh - Boeing Institute of International Business, Saint Louis University

Culturally Customized Web Design Workshop (GDMLC Certification Intro Course)
NOTE: THIS SESSION BEGINS AT 2:00pm

Learn Cutting Edge Skill, Receive a Scholarship and Advance your Career…. The goal of this workshop is to provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites and online content for most countries in the world. You will also be provided with data and insights to...

Positively Disruptive- Trends that will transform your brand and international marketing career
Presenters: Elliot Polak - Textappeal 
Ulrich Henes - The Localization Institute 
Susie Hamlin - Cisco 
Bruno Herrmann - The Nielsen Company

Positively Disruptive- Trends that will transform your brand and international marketing career

This afternoon session is focused on disruptive trends that will positively transform your brand & international marketing career. Participants will earn what to do about it now in order to survive & thrive. 1:30pm-1:45pm : Check in and networking (Refreshments and light snacks available) 1:45pm-2:00pm: Welcome & Introduction: What does it mean to be positively disruptive? Eliot...

6:00pm – 8:00pm Evening Reception

Conference Program
QCC
8:00am – 9:00am Day 1 Registration & Breakfast
9:00am – 9:30am

Staying Relevant in Big Pharama during the Age of Consumerisim
Presenters: Diane Winnard - Abbott Laboratories 
Andres Nicholls - Prophet

Staying Relevant in Big Pharama during the Age of Consumerisim

“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The...

9:30am – 10:00am

How Cultural Competence Helps Your Bottom Line
Presenter: Apoorva Gandhi - Marriott International

How Cultural Competence Helps Your Bottom Line

Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency,...

10:00am – 10:15am Break, Visit Exhibitions
10:15am – 11:00am

Native Web Brands Panel
Presenters: Heather Alter - Cisco 
Anna Schlegel - NetApp 
Nima Ramazan-Nia - Uber 
Julie Campbell - Linkedin 
Ishita Majumdar - eBay
Moderator: Lucie Newcomb

Native Web Brands Panel

We all know that brand-building and stewardship are complex in general. But what about brands that were born on the Web? Do brands like Uber, LinkedIn, eBay and Cisco have a different trajectory than traditional brands? This panel, comprised of representatives of these brands, will explore what can be learned from each path and applied...

11:00am – 11:15am Break, Visit Exhibitions
11:15am – 11:45am

Glocal Case Study - Intel Experience Amazing Global Brand Launch
Presenter: Louise Felton - Intel

Glocal Case Study - Intel Experience Amazing Global Brand Launch

Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region....

11:45am – 12:00pm Break, Visit Exhibitions
12:00pm – 1:00pm

KEYNOTE: The Art and Science of Global Brands
Presenter: Alex Hunter - Virgin Group

KEYNOTE: The Art and Science of Global Brands

Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience.  Highlights include: – Understanding...

1:00pm – 2:30pm Day 1 Lunch Break, Visit Exhibitions
2:30pm – 2:45pm

Espresso Session: Employees as Brand Storytellers
Presenter: Michael Brito - Lewis

Espresso Session: Employees as Brand Storytellers

We all love to hear good stories.  It’s what connects us to our humanity.  It links us to our past, helps us relate to others in the present and provides a glimpse into our future.  Storytellers learned early on that people like to hear stories with a beginning, middle and end.  We are drawn to...

2:45pm – 3:30pm

The Rise of 360 Brands in the Digital Age
Presenters: John Buehler - ManpowerGroup 
Julie Campbell - Linkedin

The Rise of 360 Brands in the Digital Age

In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed:  consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole.  This panel will discuss the keys to building successful brand images for all three targets in the digital...

3:30pm – 3:45pm Break, Visit Exhibitions
3:45pm – 4:15pm

Win from Within
Presenter: Nim De Swardt - Bacardi Limited

Win from Within

Stay tuned! The Session abstract is on it’s way from the presenter and will be updated shortly.

4:15pm – 5:00pm

Our Brand is Crisis - The Good, the Bad, and the Ugly During Trying Times
Presenters: Elliot Polak - Newsroom 
Danielle Lopez - Yahoo

Our Brand is Crisis - The Good, the Bad, and the Ugly During Trying Times

This panel will be looking at those uncomfortable moments that we don’t always like to share and discussing how brands move forward when all eyes are watching in the digital world.

5:00pm – 5:15pm Break, Visit Exhibitions
5:15pm – 6:00pm

Building Fans Through Global Brand Partnerships
Presenter: Jeff Hansen - Microsoft

Building Fans Through Global Brand Partnerships

Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and...

6:00pm – 8:00pm Opening Reception


QCC
8:00am – 9:00am Day 2 Registration & Breakfast
9:00am – 9:45am

Creating Meaningful Global B2B Engagement Panel
Presenters: Aaron Dunn - SnapApp 
Stephan Nobs - BrandMaker 
Corey Olfert - GE Digital
Moderator: Dr. Gesine Herzberger

Creating Meaningful Global B2B Engagement Panel

Stay Tuned – Session description coming soon!

9:45am – 10:00am Break, Visit Exhibitions
10:00am – 10:30am

Solving the Agility Equation to Deliver and Enhance Digital Experiences Globally
Presenter: Bruno Herrmann - The Nielsen Company

Solving the Agility Equation to Deliver and Enhance Digital Experiences Globally

Agility goes far beyond considerations for developers or analysts. In the digital globalization age, it is a major effectiveness driver that plays out at each stage and touch point of customer experience. Business leaders must be or become chameleons to delight demanding and diverse customers who expect centricity and simplicity regardless of where they are...

10:30am – 10:45am

Espresso Session: Personalization at Scale
Presenter: Nico Van Praag - Kenwood Experiences

Espresso Session: Personalization at Scale

Creating a personalized experience can be a great way to ensure relevance with most marketing efforts, especially those with a global footprint. But the fact is most marketers are doing it wrong. And “personalization” is a massive over-promise. Creating a personalized customer experience is a journey, not a destination. Nico will be discussing the principles that...

10:45am – 11:00am Break, Visit Exhibitions
11:00am – 12:00pm

KEYNOTE - Leading in the Digital Era: Focusing on the Important vs the Urgent
Presenter: Charlene Li - Altimeter Group

KEYNOTE - Leading in the Digital Era: Focusing on the Important vs the Urgent

Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus...

12:00pm – 1:30pm Day 2 Lunch Break, Visit Exhibitions
1:30pm – 2:15pm

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo
Presenters: Burges Karkaria - Intel 
John Gibson - The Woo Agency 
Ajit Sivadasan - Lenovo

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo

Lenovo shares with the audience how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s Game State experience to contrast best practices, and discuss why gaps exist between performance and...

2:15pm – 2:30pm Break, Visit Exhibitions
2:30pm – 3:15pm

Branded Content that Inspires Engagement
Presenter: Mina Seetharaman - The Economist Group

Branded Content that Inspires Engagement

Consumers are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources?  What do they value enough to get through their filters? And given that challenge, how do...

3:15pm – 3:30pm Break, Visit Exhibitions
3:30pm – 3:45pm

Espresso Session: Who Runs the Digital World?
Presenter: Kaaren Whitney-Vernon - shift2

Espresso Session: Who Runs the Digital World?

The advance of technology is greater than our society can deal with.  Around the world industries, people and communities are getting left behind. The speed of change makes it imperative that we prepare the next generation for this new normal, but we are relying solely on the old learning models and it is not working. ...

3:45pm – 4:15pm

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers
Presenter: Kathleen Bostick - SDL

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers

As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO,...

4:15pm – 4:30pm Break, Visit Exhibitions
4:30pm – 4:45pm

Espresso Session: Speaking the Same Language

Espresso Session: Speaking the Same Language

Marketing speaks of PPC, CPA, SEO and SEM, while localization talks MT, TMS and QA. Huw shares the personal journey of Adapt Worldwide being acquire by Welocalize, and taking on the challenge of bringing marketing and localization together – all at one table, thinking bigger and more strategically to help companies grow in the digital...

4:45pm – 5:30pm

Trivia Game - Audience Participation and Prizes

Trivia Game - Audience Participation and Prizes

Don’t worry – be happy! More information is coming on this inventive audience participation activity sure to get you smiling.

5:30pm – 6:00pm

CLOSING KEYNOTE - Looking to the Future
Presenter: Burges Karkaria - Intel

CLOSING KEYNOTE - Looking to the Future

Where is global immersive marketing taking us?

6:00pm – 8:00pm Closing Reception

The Venue
quadrus1

Brand2Global Conference will be held September 27 – 29, 2016 at the Quadrus Conference Centre.
2400 Sand Hill Rd, Menlo Park, CA 94025

Recommended Hotels:

The following hotels have been recommended by frequent travelers to the Silicon Valley area. BOLDED LISTINGS: We have requested courtesy room blocks under the group code: Brand2Global.

*Special note: There are several large events in the area and we have been advised that rooms are filling quickly. Book early to secure one of these reserved rooms at exclusive conference pricing.

Distance Name Address Phone Avg Rate USD
3.1 miles Best Western Plus Riviera 15 El Camino Real, Menlo Park, CA 94025 (650) 321-8772 340
3.2 miles Westin Palo Alto 675 El Camino Real, Palo Alto, CA 94301 (650) 321-4422 530
3.3 miles Hotel Lucent  727 El Camino Real, Menlo Park, CA 94025 (650) 521-0024 360
3.3 miles Sheraton Palo Alto 625 El Camino Real, Palo Alto, CA 94301 (800) 325-3535 450
3.5 miles Residence Inn Palo Alto Menlo Park 555 Glenwood Ave, Menlo Park, CA 94025 (650) 327-2000 350
3.5 miles Hotel Keen 425 High St, Palo Alto, CA 94301 (650) 327-2775 390
4.3 miles Red Cottage Inn & Suites 1704 El Camino Real, Menlo Park, CA 94025 (650) 326-9010 254
5 miles Creekside Inn 3400 El Camino Real, Palo Alto, CA 94306 650-493-2411 260
5.0 miles Best Western Plus Executive Suites 25 Fifth Ave, Redwood City, CA 94063 (650) 366-5794 234
5.4 miles The Nest Hotel  3901 El Camino Real, Palo Alto, CA 94306 (650) 493-2760 250
5.4 miles Comfort Inn Palo Alto 3945 El Camino Real, Palo Alto, CA 94306 (650) 493-3141 260
5.4 miles Atherton Park Inn & Suites Redwood City 2834 El Camino Real, Redwood City, CA 94061 (650) 366-2000 216
5.9 miles Dinah’s Garden Hotel
4261 El Camino Real, Palo Alto, CA 94306 (650) 493-2844 330
5.9 miles Homewood Suite Palo Alto 4329 El Camino Real, Palo Alto, CA 94306 (650) 559-8700 370
5.9 miles Crown Plaza Cabana Hotel  4290 El Camino Real, Palo Alto, CA 94306 (650) 857-0787 380
5.9 miles Hilton Garden Inn 4216 El Camino Real, Palo Alto, CA 94306 (650) 843-0795 390

* If you book by phone, please indicate to the hotel staff that you will be attending Brand2Global Conference.

Getting Around:

Airports and Ground Transport

San Francisco Airport (SFO)  21.9 miles, 40 minute drive without traffic

San Jose International Airport (SJC)  19.6 miles, 35 minute drive without traffic

Rapid Transit

Caltrain Service Trains are available from downtown Palo Alto and Menlo Park to San Francisco and San Jose.

Networking

Full details on this year’s networking events will be published soon.

Exhibitors

If you are interested in securing one of our few remaining exhibitor booths, you can DOWNLOAD A 2016 EXHIBITOR REGISTRATION FORM HERE

GDMLC-promo-1

BRAND2GLOBAL CONFERENCE

Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner, we hope you’ll join us this September in Silicon Valley. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world.

Thank You To Our Event Sponsors:

 

And Our Media Partners:

See What Previous Attendees Have To Say:

  • "The only event dedicated to the booming art and science of marketing across territories. A huge opportunity for anyone facing the pressures of multi-market branding to mix and learn with some of the most advanced global marketing practitioners in the world. A great place to 'steal' a tactic or two that could make the difference on your next international campaign. Smart, friendly, fun. For self-improving, competitive international marketers only."

    Elliot Polak
    Elliot PolakTextappeal
  • It was a great experience for me. A very intimate conference, talking to high level marketing strategists from around the world.

    Ben Sargent
    Ben SargentCommon Sense Advisory
  • I dare say it was one of the most fulfilling conferences I have attended in 10 years of my localization career – Brand2Global brings to light the right dialogues marrying brand and marketing experiences with globalization and localization. More brands and marketers need to think with this combo as we globalize and they can start at this conference.  So thank you for putting this together.

    George Chew
    George Chew Amway
  • The [Brand2Global Conference] program/agenda was one of the best ones I have ever seen to cover global brand and marketing matters and to convey associated messages to leaders in that area. From my perspective, there is a number of events on global brand management and customer experience but very few about what it takes to get there (including digital globalization - that is my daily bread). That is what [Brand2Global Conference] does by involving experts and leaders from various industries and backgrounds. On a personal note, it shows that digital globalization is not redundant wording (some people still think that digital is global by default) and that customer experience starts way before brands and products are delivered to customers.

    Bruno Herrmann
    Bruno HerrmannThe Nielsen Company

View Some Of Our Brand2Global Insights

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