Thank You for a Successful 2016 Brand2Global Silicon Valley
It’s a wrap. The 2016 Brand2Global Conference goes in the books as the most successful to date. We are compiling the data, testimonials, and all around good vibes and will post a recap shortly. We were proud to deliver a program that showed how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that builds trust, empowerment, community, curiosity and emotional bond leading to global brand advantage.
The 2016 Brand2Global Conference brought inspiration and real-world examples direct from the leading global brand marketers. Our attendees left with the tools and contacts they needed to bring actionable ideas back to their teams. And we thank you for that.
If you weren’t able to make it this year, we hope you will join us in 2107. Until then..
|8:00am – 9:00am||Day 1 Registration & Refreshments|
|9:00am – 9:30am||
“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The...
|9:30am – 10:00am||
Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency,...
|10:00am – 10:15am||Break, Visit Exhibitions|
|10:15am – 11:00am||
We all know that brand-building and stewardship are complex in general. But what about brands that were born on the Web? Do brands like Uber, LinkedIn, eBay and Yahoo have a different trajectory than traditional brands? This panel, comprised of representatives of these brands, will explore what can be learned from each path and applied elsewhere.
|11:00am – 11:15am||Break, Visit Exhibitions|
|11:15am – 11:45am||
Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region....
|11:45am – 12:00pm||Break, Visit Exhibitions|
|12:00pm – 1:00pm||
Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience. Highlights include: – Understanding...
|1:00pm – 2:30pm||Day 1 Lunch Break, Visit Exhibitions|
|2:30pm – 3:00pm||
In this special dessert session – one of the world’s leading Artificial Intelligence entrepreneurs will explain the how interactions between humans & computers are likely to evolve in the next decade, what it takes to humanize AI, and why it matters. Dennis will also share candid advice on honing your human advantage in an increasingly automated...
|3:00pm – 3:15pm||
We all love to hear good stories. It’s what connects us to our humanity. It links us to our past, helps us relate to others in the present and provides a glimpse into our future. Storytellers learned early on that people like to hear stories with a beginning, middle and end. We are drawn to...
|3:15pm – 4:00pm||
In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed: consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole. This panel will discuss the keys to building successful brand images for all three targets in the digital...
|4:00pm – 4:15pm||Break, Visit Exhibitions|
|4:15pm – 4:45pm||
Nim De Swardt
‘Back in my day’ – it’s still your day! Today is the day. The tides are changing and there are new waves to ride. Organizational thinking, employee, consumer and brand behaviors must adapt to achieve strategic advantage. Is your brand prepared to be future friendly? Welcome to the intrapreneur revolution! Nim is Bacardi’s positive change agent –...
|4:45pm – 5:15pm||
Benjamin B. Sargent
The small screen is here to stay. In the future, and already today, you’re only as good as your 320-pixel wide display. In a recent analysis of 150 brands offering 25 or more languages at their websites, CSA Research found that companies deploying app-like interfaces sustain publishing in more languages than other brands. This presentation...
|5:15pm – 5:30pm||Break, Visit Exhibitions|
|5:30pm – 6:00pm||
Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and...
|6:00pm – 8:00pm||Opening Reception PROUDLY SPONSORED BY:|
|8:00am – 9:00am||Day 2 Registration & Refreshments|
|9:00am – 9:45am||
In today’s always-on, omni-channel digital world, global marketing and sales alignment needs to start with a comprehensive strategy for customer acquisition and engagement. Our panel presenters understand that the hard work entails uncovering the ah-ha discoveries and decision-making criteria of buyers—at each stage of the customer journey. In this session you will learn how to:...
|9:45am – 10:00am||Break, Visit Exhibitions|
|10:00am – 10:30am||
Agility goes far beyond considerations for developers or analysts. In the digital globalization age, it is a major effectiveness driver that plays out at each stage and touch point of customer experience. Business leaders must be or become chameleons to delight demanding and diverse customers who expect centricity and simplicity regardless of where they are...
|10:30am – 10:45am||
Nico Van Praag
Creating a personalized experience can be a great way to ensure relevance with most marketing efforts, especially those with a global footprint. But the fact is most marketers are doing it wrong. And “personalization” is a massive over-promise. Creating a personalized customer experience is a journey, not a destination. Nico will be discussing the principles that...
|10:45am – 11:00am||Break, Visit Exhibitions|
|11:00am – 12:00pm||
Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus...
|12:00pm – 1:30pm||Day 2 Lunch Break, Visit Exhibitions|
|1:30pm – 2:00pm||
Lenovo shares with the audience how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s Game State experience to contrast best practices, and discuss why gaps exist between performance and...
|2:10pm – 2:15pm||Break, Visit Exhibitions|
|2:15pm – 2:45pm||
Global marketers are losing control, their audiences & those who influence them are gaining control. It is urgent for brands to understand how to unlock the power of influencers across borders. In this session Elliot Polak speaks with two fiery influencers from opposite sides of the world, both entrepreneurs and women, who are setting the pace...
|2:45pm – 3:15pm||
Executives are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources? What do they value enough to get through their filters? And given that challenge, how do marketers...
|3:15pm – 3:30pm||Break, Visit Exhibitions|
|3:30pm – 3:45pm||
The advance of technology is greater than our society can deal with. Around the world industries, people and communities are getting left behind. The speed of change makes it imperative that we prepare the next generation for this new normal, but we are relying solely on the old learning models and it is not working. ...
|3:45pm – 4:15pm||
As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO,...
|4:15pm – 4:30pm||Break, Visit Exhibitions|
|4:30pm – 4:45pm||
Marketing speaks of PPC, CPA, SEO and SEM, while localization talks MT, TMS and QA. Huw shares the personal journey of Adapt Worldwide being acquire by Welocalize, and taking on the challenge of bringing marketing and localization together – all at one table, thinking bigger and more strategically to help companies grow in the digital...
|4:45pm – 5:30pm||
Don’t worry – be happy! More information is coming on this inventive audience participation activity sure to get you smiling.
|5:30pm – 6:00pm||
Where is global immersive marketing taking us?
|6:00pm – 8:00pm||Closing Reception PROUDLY SPONSORED BY:|
- Travel channel host and Former Global Head of Vigin Group Digital
- Principal Analyst
- Vice President, Multi-Cultural Affairs
- DVP of Corporate Identity
- Sr. Director, Global Marketing and Communications Brand Strategy, Campaigns, and Programs
- Head of Content Marketing Strategy
- SVP, Global Creative Strategy
The Economist Group
- Global Millennials Manager
- Managing Producer
- Sr. Director, Microsoft Brand
- Director of Global Brand Management
- VP/GM, Lenovo.com
- Head of Product Marketing, Advertising Products
- Managing Director
- Two-time Olympic medalist, Four-time WNBA champion, Founder
Janeth Arcain Institute
- Global Executive Creative Director
- Manager, Media & Marketing Solutions
- Professional Race Car Driver, Entrepreneur
- Founder, CEO
- VP, Group Account Director
The Woo Agency
- Senior Director, Platform and Infrastructure
- Chief Marketing Officer
- Executive Vice President
- Senior Vice President of US Digital Marketing
- Director Content & Globalization Center of Excellence
- Partner, Chief Strategy Officer
- Director of Localization
- Co-Founder, Vice President & Creative Director
Dark Rift Entertainment
- Vice President of Client Development
- Content Globalization Strategist
Common Sense Advisory
- General Manager / Microsoft Brand Studio
- Founder & President
The Localization Institute
- Senior Vice President Marketing
- Director of Global Readiness
- Director of Globalization
The Nielsen Company
- President | CMO
The NewComm Global Group, Inc.
- Director of Global Strategy & Advocacy
- Associate Professor of International Business & Director of Program Innovations
Boeing Institute of International Business, Saint Louis University
- Chief Consultant
Social Dividend Global
- Director of Product Field Support & Communications
- Managing Director
|10:00am – 1:30pm||
While the web and all digital content you put out in the web is global in nature, it does not mean you have created a global experience by default. Whether you are in a startup, e-commerce or corporate environment, you want to ensure effectiveness of your digital endeavors and accelerate growth in truly globally manner. Your...
|1:30pm – 6:00pm||
Dr. Nitish Singh
Learn Cutting Edge Skill, Receive a Scholarship and Advance your Career…. The goal of this workshop is to provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites and online content for most countries in the world. You will also be provided with data and insights to...
Brand2Global Conference will be held September 27 – 29, 2016 at the Quadrus Conference Centre.
2400 Sand Hill Rd, Menlo Park, CA 94025
The following hotels have been recommended by frequent travelers to the Silicon Valley area. Space is filling quickly in the area and prices are starting to rise.
*Special note: There are several large events in the area and we have been advised that rooms are filling quickly. Book early to secure one of these reserved rooms at exclusive conference pricing.
|(650) 366-2000||Atherton Park Inn & Suites Redwood City||2834 El Camino Real, Redwood City, CA 94061|
|(650) 326-9010||Red Cottage Inn & Suites||1704 El Camino Real, Menlo Park, CA 94025|
|650-493-2411||Creekside Inn||3400 El Camino Real, Palo Alto, CA 94306|
|(650) 493-2844||Dinah’s Garden Hotel||4261 El Camino Real, Palo Alto, CA 94306|
* If you book by phone, please indicate to the hotel staff that you will be attending Brand2Global Conference.
Airports and Ground Transport
San Francisco Airport (SFO) 21.9 miles, 40 minute drive without traffic
San Jose International Airport (SJC) 19.6 miles, 35 minute drive without traffic
Caltrain Service Trains are available from downtown Palo Alto and Menlo Park to San Francisco and San Jose.
Wednesday, September 28, 2016 6PM-8PM
This complimentary networking reception will be held outside on the spectacular Quadrus Center deck, where you can enjoy cocktails and hors d’oeuvres while networking with fantastic views of the lush landscaped hilltops. This is an excellent opportunity to connect with other attendees, arrange meetings and set plans for the conference.
Conference badges are required for admission. Don’t have time to pick up your badge before the reception? Don’t worry, we’ll have it available for you at the reception entrance.
Thursday, September 29, 2016 6PM-8PM
Following the conclusion of the closing keynote, join us on the Quadrus Center deck for an intimate networking reception. Set plans for future conversations with fellow attendees and select vendors.
Conference badges are required for admission.
Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner, we hope you’ll join us in 2017. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world.
See What Previous Attendees Have To Say:
"The only event dedicated to the booming art and science of marketing across territories. A huge opportunity for anyone facing the pressures of multi-market branding to mix and learn with some of the most advanced global marketing practitioners in the world. A great place to 'steal' a tactic or two that could make the difference on your next international campaign. Smart, friendly, fun. For self-improving, competitive international marketers only."Textappeal
The [Brand2Global Conference] program/agenda was one of the best ones I have ever seen to cover global brand and marketing matters and to convey associated messages to leaders in that area. From my perspective, there is a number of events on global brand management and customer experience but very few about what it takes to get there (including digital globalization - that is my daily bread). That is what [Brand2Global Conference] does by involving experts and leaders from various industries and backgrounds. On a personal note, it shows that digital globalization is not redundant wording (some people still think that digital is global by default) and that customer experience starts way before brands and products are delivered to customers.The Nielsen Company
I dare say it was one of the most fulfilling conferences I have attended in 10 years of my localization career – Brand2Global brings to light the right dialogues marrying brand and marketing experiences with globalization and localization. More brands and marketers need to think with this combo as we globalize and they can start at this conference. So thank you for putting this together.Amway
It was a great experience for me. A very intimate conference, talking to high level marketing strategists from around the world.Common Sense Advisory