2016 Brand2Global Silicon Valley Details
In today’s global economy – what matters most is how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that build trust, empowerment, community, curiosity and emotional bond leading to global brand advantage.
The 2016 Brand2Global Conference brings you inspiration and real-world examples direct from the leading global brand marketers. You will leave with the tools and contacts you need to bring actionable ideas back to your team.
- Former Global Head of Digital
- DVP of Corporate Identity
- VP Global Brand Marketing
- Vice President, Multi-Cultural Affairs
- General Manager / Microsoft Brand Studio
- Principal Analyst
- Global Director, Content Strategy
The Economist Group
- Director of Digital Marketing
- Director of Global Brand Management
- VP/GM, Lenovo.com
- Senior Director, Globalization and Information Engineering
- Global Execuive Creative Director
- Manager, Media & Marketing Solutions
- VP, Group Account Director
The Woo Agency
- Senior Director, Platform and Infrastructure
- Senior Vice President of US Digital Marketing
- Director of Global Readiness
- Director of Globalization
The Nielsen Company
- President | CMO
The NewComm Global Group, Inc.
- Director of Global Strategy & Advocacy
- Associate Professor of International Business & Director of Program Innovations
Boeing Institute of International Business, Saint Louis University
- Global Brand Manager
- Director of Product Field Support & Communications
- VP, Loyalty Solutions Global Product Development
|8:00am – 9:00am||Day 1 Registration & Breakfast|
|9:00am – 9:30am||
“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The...
|9:30am – 10:00am||
Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency,...
|10:00am – 10:15am||Left open to allow attendance at concurrent sessions|
|10:15am – 11:00am||
Brands that were born on the Web, such as Netflix, Amazon, eBay and Cisco have a different trajectory than traditional brands. The presenters explore why and what can be learned and then applied elsewhere.
|11:00am – 11:15am||Break, Visit Exhibitions|
|11:15am – 11:45am||
Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region....
|11:45am – 12:00pm||Break, Visit Exhibitions|
|12:00pm – 1:00pm||
Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience. Highlights include: – Understanding...
|1:00pm – 2:30pm||Day 1 Lunch Break, Visit Exhibitions|
|2:30pm – 2:45pm||
We all love to hear good stories. It’s what connects us to our humanity. It links us to our past, helps us relate to others in the present and provides a glimpse into our future. Storytellers learned early on that people like to hear stories with a beginning, middle and end. We are drawn to...
|2:45pm – 3:30pm||
In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed: consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole. This panel will discuss the keys to building successful brand images for all three targets in the digital...
|3:30pm – 4:00pm||Break, Visit Exhibitions|
|4:00pm – 4:15pm||
Join us for this storytelling session designed to perk you up and give you a boost.
|4:15pm – 5:00pm||
This panel will be looking at those uncomfortable moments that we don’t always like to share and discussing how brands move forward when all eyes are watching in the digital world.
|5:00pm – 5:15pm||Break, Visit Exhibitions|
|5:15pm – 6:00pm||
Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and...
|6:00pm – 8:00pm||Opening Reception|
|8:00am – 9:00am||Day 2 Registration & Breakfast|
|9:00am – 9:45am||
|9:45am – 10:00am||Break, Visit Exhibitions|
|10:00am – 10:30am||
Agility goes far beyond considerations for developers or architects. In the digital globalization age it is a major effectiveness driver that plays out at each stage and touch point of the customer experience. This session will cover practices, enablers and tools to transform a normalized experience into truly engaging experiences across international markets and seeks...
|10:30am – 10:45am||
|10:45am – 11:00am||Break, Visit Exhibitions|
|11:00am – 12:00pm||
Stay tuned! Announcement for Day 2 Keynote will be coming soon.
|12:00pm – 1:30pm||Day 2 Lunch Break, Visit Exhibitions|
|1:30pm – 2:15pm||
Lenovo talks about how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s experience to contrast best practices, and discuss why gaps exist between performance and aspiration when it comes...
|2:15pm – 2:30pm||Break, Visit Exhibitions|
|2:30pm – 2:45pm||
The Engaged Leader: Leadership in the Digital Era Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, frozen by fear and the unknown. In this Espresso Session, Charlene will share her story of becoming an engaged leader.
|2:45pm – 3:30pm||
Consumers are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources? What do they value enough to get through their filters? And given that challenge, how do...
|3:30pm – 3:45pm||Break, Visit Exhibitions|
|3:45pm – 4:15pm||
|4:15pm – 4:45pm||
As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO,...
|4:45pm – 5:00pm||Break, Visit Exhibitions|
|5:00pm – 5:30pm||
|5:30pm – 6:00pm||
Where is global immersive marketing taking us?
|6:00pm – 8:00pm||Closing Reception|
Brand2Global Conference will be held September 27 – 29, 2016 at the Quadrus Conference Centre.
2400 Sand Hill Rd, Menlo Park, CA 94025
The following hotels have been recommended by frequent travelers to the Silicon Valley area. BOLDED LISTINGS: We have requested courtesy room blocks under the group code: Brand2Global.
*Special note: There are several large events in the area and we have been advised that rooms are filling quickly. Book early to secure one of these reserved rooms at exclusive conference pricing.
|Distance||Name||Address||Phone||Avg Rate USD|
|3.1 miles||Best Western Plus Riviera||15 El Camino Real, Menlo Park, CA 94025||(650) 321-8772||340|
|3.2 miles||Westin Palo Alto||675 El Camino Real, Palo Alto, CA 94301||(650) 321-4422||530|
|3.3 miles||Hotel Lucent||727 El Camino Real, Menlo Park, CA 94025||(650) 521-0024||360|
|3.3 miles||Sheraton Palo Alto||625 El Camino Real, Palo Alto, CA 94301||(800) 325-3535||450|
|3.5 miles||Residence Inn Palo Alto Menlo Park||555 Glenwood Ave, Menlo Park, CA 94025||(650) 327-2000||350|
|3.5 miles||Hotel Keen||425 High St, Palo Alto, CA 94301||(650) 327-2775||390|
|4.3 miles||Red Cottage Inn & Suites||1704 El Camino Real, Menlo Park, CA 94025||(650) 326-9010||254|
|5 miles||Creekside Inn||3400 El Camino Real, Palo Alto, CA 94306||650-493-2411||260|
|5.0 miles||Best Western Plus Executive Suites||25 Fifth Ave, Redwood City, CA 94063||(650) 366-5794||234|
|5.4 miles||The Nest Hotel||3901 El Camino Real, Palo Alto, CA 94306||(650) 493-2760||250|
|5.4 miles||Comfort Inn Palo Alto||3945 El Camino Real, Palo Alto, CA 94306||(650) 493-3141||260|
|5.4 miles||Atherton Park Inn & Suites Redwood City||2834 El Camino Real, Redwood City, CA 94061||(650) 366-2000||216|
|5.9 miles||Dinah’s Garden Hotel
||4261 El Camino Real, Palo Alto, CA 94306||(650) 493-2844||330|
|5.9 miles||Homewood Suite Palo Alto||4329 El Camino Real, Palo Alto, CA 94306||(650) 559-8700||370|
|5.9 miles||Crown Plaza Cabana Hotel||4290 El Camino Real, Palo Alto, CA 94306||(650) 857-0787||380|
|5.9 miles||Hilton Garden Inn||4216 El Camino Real, Palo Alto, CA 94306||(650) 843-0795||390|
* If you book by phone, please indicate to the hotel staff that you will be attending Brand2Global Conference.
Airports and Ground Transport
San Francisco Airport (SFO) 21.9 miles, 40 minute drive without traffic
San Jose International Airport (SJC) 19.6 miles, 35 minute drive without traffic
Caltrain Service Trains are available from downtown Palo Alto and Menlo Park to San Francisco and San Jose.
Full details on this year’s networking events will be published soon.
If you are interested in securing one of our few remaining exhibitor booths, you can DOWNLOAD A 2016 EXHIBITOR REGISTRATION FORM HERE
Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner, we hope you’ll join us this September in Silicon Valley. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world.
See What Previous Attendees Have To Say:
I dare say it was one of the most fulfilling conferences I have attended in 10 years of my localization career – Brand2Global brings to light the right dialogues marrying brand and marketing experiences with globalization and localization. More brands and marketers need to think with this combo as we globalize and they can start at this conference. So thank you for putting this together.Amway
It was a great experience for me. A very intimate conference, talking to high level marketing strategists from around the world.Common Sense Advisory
The [Brand2Global Conference] program/agenda was one of the best ones I have ever seen to cover global brand and marketing matters and to convey associated messages to leaders in that area. From my perspective, there is a number of events on global brand management and customer experience but very few about what it takes to get there (including digital globalization - that is my daily bread). That is what [Brand2Global Conference] does by involving experts and leaders from various industries and backgrounds. On a personal note, it shows that digital globalization is not redundant wording (some people still think that digital is global by default) and that customer experience starts way before brands and products are delivered to customers.The Nielsen Company
"The only event dedicated to the booming art and science of marketing across territories. A huge opportunity for anyone facing the pressures of multi-market branding to mix and learn with some of the most advanced global marketing practitioners in the world. A great place to 'steal' a tactic or two that could make the difference on your next international campaign. Smart, friendly, fun. For self-improving, competitive international marketers only."Textappeal