2016 Brand2Global Silicon Valley Details

In today’s global economy – what matters most is how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that build trust, empowerment, community, curiosity and emotional bond leading to global brand advantage.

The 2016 Brand2Global Conference brings you inspiration and real-world examples direct from the leading global brand marketers. You will leave with the tools and contacts you need to bring actionable ideas back to your team.

Days left until Brand2Global Silicon Valley starts:

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Speakers

Preconference
Q1
10:00am – 1:30pm

Digital Globalization Masterclass: Embracing digital globalization to boost expansion and deliver experiences internationally

Bruno Herrmann
Director of Globalization
The Nielsen Company

Digital Globalization Masterclass: Embracing digital globalization to boost expansion and deliver experiences internationally

While the web and all digital content you put out in the web is global in nature, it does not mean you have created a global experience by default. Whether you are in a startup, e-commerce or corporate environment, you want to ensure effectiveness of your digital endeavors and accelerate growth in truly globally manner. Your...

1:30pm – 6:00pm

Culturally Customized Web Design Workshop (GDMLC Certification Intro Course)
NOTE: THIS SESSION BEGINS AT 2:00pm

Dr. Nitish Singh
Associate Professor of International Business & Director of Program Innovations
Boeing Institute of International Business, Saint Louis University

Culturally Customized Web Design Workshop (GDMLC Certification Intro Course)
NOTE: THIS SESSION BEGINS AT 2:00pm

Learn Cutting Edge Skill, Receive a Scholarship and Advance your Career…. The goal of this workshop is to provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites and online content for most countries in the world. You will also be provided with data and insights to...


Conference Program
QCC
8:00am – 9:00am Day 1 Registration & Refreshments
9:00am – 9:30am

Staying Relevant in Big Pharama during the Age of Consumerisim

Diane Winnard
DVP of Corporate Identity
Abbott Laboratories

Andres Nicholls
Global Executive Creative Director
Prophet

Staying Relevant in Big Pharama during the Age of Consumerisim

“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The...

9:30am – 10:00am

How Cultural Competence Helps Your Bottom Line

Apoorva Gandhi
Vice President, Multi-Cultural Affairs
Marriott International

How Cultural Competence Helps Your Bottom Line

Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency,...

10:00am – 10:15am Break, Visit Exhibitions
10:15am – 11:00am

Native Web Brands Panel

Nima Ramazan-Nia
Managing Producer
Uber

Julie Campbell
Manager, Media & Marketing Solutions
Linkedin

Danielle Lopez
Head of Product Marketing, Advertising Products
Yahoo

Lucie Newcomb
President | CMO
The NewComm Global Group, Inc.

Native Web Brands Panel

We all know that brand-building and stewardship are complex in general. But what about brands that were born on the Web? Do brands like Uber, LinkedIn, eBay and Yahoo have a different trajectory than traditional brands? This panel, comprised of representatives of these brands, will explore what can be learned from each path and applied elsewhere.

11:00am – 11:15am Break, Visit Exhibitions
11:15am – 11:45am

Glocal Case Study - Intel Experience Amazing Global Brand Launch

Louise Felton
Sr. Director, Global Marketing and Communications Brand Strategy, Campaigns, and Programs
Intel

Glocal Case Study - Intel Experience Amazing Global Brand Launch

Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region....

11:45am – 12:00pm Break, Visit Exhibitions
12:00pm – 1:00pm

KEYNOTE: The Art and Science of Global Brands

Alex Hunter
Travel channel host and Former Global Head of Vigin Group Digital
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KEYNOTE: The Art and Science of Global Brands

Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience.  Highlights include: – Understanding...

1:00pm – 2:30pm Day 1 Lunch Break, Visit Exhibitions
2:30pm – 3:00pm

Dessert Keynote Session -Are We Human or Are We AI?

Dennis Mortensen
Founder, CEO
x.ai

Dessert Keynote Session -Are We Human or Are We AI?

In this special dessert session – one of the world’s leading Artificial Intelligence entrepreneurs will explain the how interactions between humans & computers are likely to evolve in the next decade, what it takes to humanize AI, and why it matters. Dennis will also share candid advice on honing your human advantage in an increasingly automated...

3:00pm – 3:15pm

Espresso Session: Employees as Brand Storytellers

Michael Brito
Senior Vice President of US Digital Marketing
LEWIS

Espresso Session: Employees as Brand Storytellers

We all love to hear good stories.  It’s what connects us to our humanity.  It links us to our past, helps us relate to others in the present and provides a glimpse into our future.  Storytellers learned early on that people like to hear stories with a beginning, middle and end.  We are drawn to...

3:15pm – 4:00pm

The Rise of 360 Brands in the Digital Age

John Buehler
Director of Global Brand Management
ManpowerGroup

Julie Campbell
Manager, Media & Marketing Solutions
Linkedin

The Rise of 360 Brands in the Digital Age

In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed:  consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole.  This panel will discuss the keys to building successful brand images for all three targets in the digital...

4:00pm – 4:15pm Break, Visit Exhibitions
4:15pm – 4:45pm

4 Key Workouts For Your Brand

Nim De Swardt
Global Millennials Manager
Bacardi Limited

4 Key Workouts For Your Brand

‘Back in my day’ – it’s still your day! Today is the day. The tides are changing and there are new waves to ride. Organizational thinking, employee, consumer and brand behaviors must adapt to achieve strategic advantage. Is your brand prepared to be future friendly? Welcome to the intrapreneur revolution! Nim is Bacardi’s positive change agent –...

4:45pm – 5:15pm

Mobile-Forward Design for Global Brands

Benjamin B. Sargent
Content Globalization Strategist
Common Sense Advisory

Mobile-Forward Design for Global Brands

The small screen is here to stay. In the future, and already today, you’re only as good as your 320-pixel wide display. In a recent analysis of 150 brands offering 25 or more languages at their websites, CSA Research found that companies deploying app-like interfaces sustain publishing in more languages than other brands. This presentation...

5:15pm – 5:30pm Break, Visit Exhibitions
5:30pm – 6:00pm

Building Fans Through Global Brand Partnerships

Susan Betts
Sr. Director, Microsoft Brand
Microsoft

Janeth Arcain
Two-time Olympic medalist, Four-time WNBA champion, Founder
Janeth Arcain Institute

Jeff Hansen
General Manager / Microsoft Brand Studio
Microsoft

Building Fans Through Global Brand Partnerships

Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and...

6:00pm – 8:00pm Opening Reception PROUDLY SPONSORED BY:


QCC
8:00am – 9:00am Day 2 Registration & Refreshments
9:00am – 9:45am

Defining OMG! Moments in the B2B Market - How to Create Meaningful Global Engagement Panel

Aaron Dunn
Senior Vice President Marketing
SnapApp

Corey Olfert
Head of Content Marketing Strategy
GE Digital

Stephan Nobs
Chief Marketing Officer
BrandMaker

Defining OMG! Moments in the B2B Market - How to Create Meaningful Global Engagement Panel

In today’s always-on, omni-channel digital world, global marketing and sales alignment needs to start with a comprehensive strategy for customer acquisition and engagement. Our panel presenters understand that the hard work entails uncovering the ah-ha discoveries and decision-making criteria of buyers—at each stage of the customer journey. In this session you will learn how to:...

9:45am – 10:00am Break, Visit Exhibitions
10:00am – 10:30am

Solving the Agility Equation to Deliver and Enhance Digital Experiences Globally

Kathleen Bostick
Executive Vice President
SDL

Brian McConnell
Director of Localization
Medium.com

Matt Grotenstein
Vice President of Client Development
Acclaro

Bruno Herrmann
Director of Globalization
The Nielsen Company

Solving the Agility Equation to Deliver and Enhance Digital Experiences Globally

Agility goes far beyond considerations for developers or analysts. In the digital globalization age, it is a major effectiveness driver that plays out at each stage and touch point of customer experience. Business leaders must be or become chameleons to delight demanding and diverse customers who expect centricity and simplicity regardless of where they are...

10:30am – 10:45am

Espresso Session: Personalization at Scale

Nico Van Praag
Partner, Chief Strategy Officer
Kenwood Experiences

Espresso Session: Personalization at Scale

Creating a personalized experience can be a great way to ensure relevance with most marketing efforts, especially those with a global footprint. But the fact is most marketers are doing it wrong. And “personalization” is a massive over-promise. Creating a personalized customer experience is a journey, not a destination. Nico will be discussing the principles that...

10:45am – 11:00am Break, Visit Exhibitions
11:00am – 12:00pm

KEYNOTE - Leading in the Digital Era: Focusing on the Important vs the Urgent

Charlene Li
Principal Analyst
Altimeter Group

KEYNOTE - Leading in the Digital Era: Focusing on the Important vs the Urgent

Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus...

12:00pm – 1:30pm Day 2 Lunch Break, Visit Exhibitions
1:30pm – 2:00pm

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo

John Gibson
VP, Group Account Director
The Woo Agency

Ajit Sivadasan
VP/GM, Lenovo.com
Lenovo

Nigel Nikitovich
Co-Founder, Vice President & Creative Director
Dark Rift Entertainment

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo

Lenovo shares with the audience how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s Game State experience to contrast best practices, and discuss why gaps exist between performance and...

2:10pm – 2:15pm Break, Visit Exhibitions
2:15pm – 2:45pm

Race to Local Influence

Collete Davis
Professional Race Car Driver, Entrepreneur
Collete Racing

Elliot Polak
Chief Consultant
Social Dividend Global

Canay Atalay
CoFounder
Patica

Race to Local Influence

How to think global and act entrepreneurial – A 3 way conversation to dive into influence, culture, and market differences in a global marketplace.    

2:45pm – 3:15pm

Thought Leadership Disrupted: New Rules for the Content Age

Mina Seetharaman
SVP, Global Creative Strategy
The Economist Group

Thought Leadership Disrupted: New Rules for the Content Age

Executives are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources?  What do they value enough to get through their filters? And given that challenge, how do marketers...

3:15pm – 3:30pm Break, Visit Exhibitions
3:30pm – 3:45pm

Espresso Session: Who Runs the Digital World?

Espresso Session: Who Runs the Digital World?

The advance of technology is greater than our society can deal with.  Around the world industries, people and communities are getting left behind. The speed of change makes it imperative that we prepare the next generation for this new normal, but we are relying solely on the old learning models and it is not working. ...

3:45pm – 4:15pm

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers

Kathleen Bostick
Executive Vice President
SDL

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers

As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO,...

4:15pm – 4:30pm Break, Visit Exhibitions
4:30pm – 4:45pm

Espresso Session: Speaking the Same Language

Huw Aveston
Managing Director
Adapt Worldwide

Espresso Session: Speaking the Same Language

Marketing speaks of PPC, CPA, SEO and SEM, while localization talks MT, TMS and QA. Huw shares the personal journey of Adapt Worldwide being acquire by Welocalize, and taking on the challenge of bringing marketing and localization together – all at one table, thinking bigger and more strategically to help companies grow in the digital...

4:45pm – 5:30pm

Trivia Game - Audience Participation and Prizes

Trivia Game - Audience Participation and Prizes

Don’t worry – be happy! More information is coming on this inventive audience participation activity sure to get you smiling.

5:30pm – 6:00pm
6:00pm – 8:00pm Closing Reception PROUDLY SPONSORED BY:

The Venue
quadrus1

Brand2Global Conference will be held September 27 – 29, 2016 at the Quadrus Conference Centre.
2400 Sand Hill Rd, Menlo Park, CA 94025

Recommended Hotels:

The following hotels have been recommended by frequent travelers to the Silicon Valley area. Space is filling quickly in the area and prices are starting to rise. 

*Special note: There are several large events in the area and we have been advised that rooms are filling quickly. Book early to secure one of these reserved rooms at exclusive conference pricing.

Phone Name Address
(650) 366-2000 Atherton Park Inn & Suites Redwood City 2834 El Camino Real, Redwood City, CA 94061
(650) 326-9010 Red Cottage Inn & Suites 1704 El Camino Real, Menlo Park, CA 94025
650-493-2411 Creekside Inn 3400 El Camino Real, Palo Alto, CA 94306
(650) 493-2844 Dinah’s Garden Hotel 4261 El Camino Real, Palo Alto, CA 94306

* If you book by phone, please indicate to the hotel staff that you will be attending Brand2Global Conference.

Getting Around:

Airports and Ground Transport

San Francisco Airport (SFO)  21.9 miles, 40 minute drive without traffic

San Jose International Airport (SJC)  19.6 miles, 35 minute drive without traffic

Rapid Transit

Caltrain Service Trains are available from downtown Palo Alto and Menlo Park to San Francisco and San Jose.

Networking

Full details on this year’s networking events will be published soon.

Exhibitors

If you are interested in securing one of our few remaining exhibitor booths, you can DOWNLOAD A 2016 EXHIBITOR REGISTRATION FORM HERE

GDMLC-promo-1

BRAND2GLOBAL CONFERENCE

Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner, we hope you’ll join us this September in Silicon Valley. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world.

Thank You To Our Event Sponsors:

 

And Our Media Partners:

See What Previous Attendees Have To Say:

  • "The only event dedicated to the booming art and science of marketing across territories. A huge opportunity for anyone facing the pressures of multi-market branding to mix and learn with some of the most advanced global marketing practitioners in the world. A great place to 'steal' a tactic or two that could make the difference on your next international campaign. Smart, friendly, fun. For self-improving, competitive international marketers only."

    Elliot Polak
    Elliot PolakTextappeal
  • I dare say it was one of the most fulfilling conferences I have attended in 10 years of my localization career – Brand2Global brings to light the right dialogues marrying brand and marketing experiences with globalization and localization. More brands and marketers need to think with this combo as we globalize and they can start at this conference.  So thank you for putting this together.

    George Chew
    George Chew Amway
  • It was a great experience for me. A very intimate conference, talking to high level marketing strategists from around the world.

    Ben Sargent
    Ben SargentCommon Sense Advisory
  • The [Brand2Global Conference] program/agenda was one of the best ones I have ever seen to cover global brand and marketing matters and to convey associated messages to leaders in that area. From my perspective, there is a number of events on global brand management and customer experience but very few about what it takes to get there (including digital globalization - that is my daily bread). That is what [Brand2Global Conference] does by involving experts and leaders from various industries and backgrounds. On a personal note, it shows that digital globalization is not redundant wording (some people still think that digital is global by default) and that customer experience starts way before brands and products are delivered to customers.

    Bruno Herrmann
    Bruno HerrmannThe Nielsen Company

View Some Of Our Brand2Global Insights