2016 Brand2Global Silicon Valley Details
In today’s global economy – what matters most is how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that build trust, empowerment, community, curiosity and emotional bond leading to global brand advantage.
The 2016 Brand2Global Conference brings you inspiration and real-world examples direct from the leading global brand marketers. You will leave with the tools and contacts you need to bring actionable ideas back to your team.
- Former Global Head of Digital
- Principal Analyst
- Vice President, Multi-Cultural Affairs
- DVP of Corporate Identity
- Sr. Director, Global Marketing and Communications Brand Strategy, Campaigns, and Programs
- Head of Content Marketing Strategy
- General Manager / Microsoft Brand Studio
- Global Director, Content Strategy
The Economist Group
- Global Millennials Manager
- Managing Producer
- Director of Digital Marketing
- Director of Global Brand Management
- VP/GM, Lenovo.com
- Head of Product Marketing, Advertising Products
- Senior Director, Globalization and Information Engineering
- Global Execuive Creative Director
- Manager, Media & Marketing Solutions
- VP, Group Account Director
The Woo Agency
- Senior Director, Platform and Infrastructure
- Executive Vice President
- Senior Vice President of US Digital Marketing
- Partner, Chief Strategy Officer
- Senior Vice President Marketing
- Director of Global Readiness
- Director of Globalization
The Nielsen Company
- President | CMO
The NewComm Global Group, Inc.
- Chief Marketing Officer
- Director of Global Strategy & Advocacy
- Associate Professor of International Business & Director of Program Innovations
Boeing Institute of International Business, Saint Louis University
- Director of Product Field Support & Communications
|10:00am – 1:30pm||
Whether you are in a startup, e-commerce or corporate environment you want your digital endeavors ensure effectiveness and accelerate growth truly globally. Your content, products and properties have to reflect all your efforts to turn your digital footprint into powerful and sustainable assets and to tap into international opportunities. This focused and inspiring master...
Overview Fresh ideas come from looking at old problems from new perspectives. Welcome to both new and experienced global brand marketers, the Global Branding Round Table is a half-day, interactive workshop where you will: convene and network with like-minded peers from different industries exchange experiences compare benchmark efforts explore the latest best practices discuss strategies learn from others...
|1:30pm – 6:00pm||
Learn Cutting Edge Skill, Receive a Scholarship and Advance your Career…. The goal of this workshop is to provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites and online content for most countries in the world. You will also be provided with data and insights to...
This afternoon session is focused on disruptive trends that will positively transform your brand & international marketing career. Participants will earn what to do about it now in order to survive & thrive. 1:30pm-1:45pm : Check in and networking (Refreshments and light snacks available) 1:45pm-2:00pm: Welcome & Introduction: What does it mean to be positively disruptive? Eliot...
|6:00pm – 8:00pm||Evening Reception|
|8:00am – 9:00am||Day 1 Registration & Breakfast|
|9:00am – 9:30am||
“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The...
|9:30am – 10:00am||
Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency,...
|10:00am – 10:15am||Break, Visit Exhibitions|
|10:15am – 11:00am||
We all know that brand-building and stewardship are complex in general. But what about brands that were born on the Web? Do brands like Uber, LinkedIn, eBay and Cisco have a different trajectory than traditional brands? This panel, comprised of representatives of these brands, will explore what can be learned from each path and applied...
|11:00am – 11:15am||Break, Visit Exhibitions|
|11:15am – 11:45am||
Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region....
|11:45am – 12:00pm||Break, Visit Exhibitions|
|12:00pm – 1:00pm||
Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience. Highlights include: – Understanding...
|1:00pm – 2:30pm||Day 1 Lunch Break, Visit Exhibitions|
|2:30pm – 2:45pm||
We all love to hear good stories. It’s what connects us to our humanity. It links us to our past, helps us relate to others in the present and provides a glimpse into our future. Storytellers learned early on that people like to hear stories with a beginning, middle and end. We are drawn to...
|2:45pm – 3:30pm||
In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed: consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole. This panel will discuss the keys to building successful brand images for all three targets in the digital...
|3:30pm – 3:45pm||Break, Visit Exhibitions|
|3:45pm – 4:15pm||
Stay tuned! The Session abstract is on it’s way from the presenter and will be updated shortly.
|4:15pm – 5:00pm||
This panel will be looking at those uncomfortable moments that we don’t always like to share and discussing how brands move forward when all eyes are watching in the digital world.
|5:00pm – 5:15pm||Break, Visit Exhibitions|
|5:15pm – 6:00pm||
Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and...
|6:00pm – 8:00pm||Opening Reception|
|8:00am – 9:00am||Day 2 Registration & Breakfast|
|9:00am – 9:45am||
Stay Tuned – Session description coming soon!
|9:45am – 10:00am||Break, Visit Exhibitions|
|10:00am – 10:30am||
Agility goes far beyond considerations for developers or analysts. In the digital globalization age, it is a major effectiveness driver that plays out at each stage and touch point of customer experience. Business leaders must be or become chameleons to delight demanding and diverse customers who expect centricity and simplicity regardless of where they are...
|10:30am – 10:45am||
Creating a personalized experience can be a great way to ensure relevance with most marketing efforts, especially those with a global footprint. But the fact is most marketers are doing it wrong. And “personalization” is a massive over-promise. Creating a personalized customer experience is a journey, not a destination. Nico will be discussing the principles that...
|10:45am – 11:00am||Break, Visit Exhibitions|
|11:00am – 12:00pm||
Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus...
|12:00pm – 1:30pm||Day 2 Lunch Break, Visit Exhibitions|
|1:30pm – 2:15pm||
Lenovo shares with the audience how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s Game State experience to contrast best practices, and discuss why gaps exist between performance and...
|2:15pm – 2:30pm||Break, Visit Exhibitions|
|2:30pm – 3:15pm||
Consumers are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources? What do they value enough to get through their filters? And given that challenge, how do...
|3:15pm – 3:30pm||Break, Visit Exhibitions|
|3:30pm – 3:45pm||
The advance of technology is greater than our society can deal with. Around the world industries, people and communities are getting left behind. The speed of change makes it imperative that we prepare the next generation for this new normal, but we are relying solely on the old learning models and it is not working. ...
|3:45pm – 4:15pm||
As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO,...
|4:15pm – 4:30pm||Break, Visit Exhibitions|
|4:30pm – 4:45pm||
Marketing speaks of PPC, CPA, SEO and SEM, while localization talks MT, TMS and QA. Huw shares the personal journey of Adapt Worldwide being acquire by Welocalize, and taking on the challenge of bringing marketing and localization together – all at one table, thinking bigger and more strategically to help companies grow in the digital...
|4:45pm – 5:30pm||
Don’t worry – be happy! More information is coming on this inventive audience participation activity sure to get you smiling.
|5:30pm – 6:00pm||
Where is global immersive marketing taking us?
|6:00pm – 8:00pm||Closing Reception|
Brand2Global Conference will be held September 27 – 29, 2016 at the Quadrus Conference Centre.
2400 Sand Hill Rd, Menlo Park, CA 94025
The following hotels have been recommended by frequent travelers to the Silicon Valley area. BOLDED LISTINGS: We have requested courtesy room blocks under the group code: Brand2Global.
*Special note: There are several large events in the area and we have been advised that rooms are filling quickly. Book early to secure one of these reserved rooms at exclusive conference pricing.
|Distance||Name||Address||Phone||Avg Rate USD|
|3.1 miles||Best Western Plus Riviera||15 El Camino Real, Menlo Park, CA 94025||(650) 321-8772||340|
|3.2 miles||Westin Palo Alto||675 El Camino Real, Palo Alto, CA 94301||(650) 321-4422||530|
|3.3 miles||Hotel Lucent||727 El Camino Real, Menlo Park, CA 94025||(650) 521-0024||360|
|3.3 miles||Sheraton Palo Alto||625 El Camino Real, Palo Alto, CA 94301||(800) 325-3535||450|
|3.5 miles||Residence Inn Palo Alto Menlo Park||555 Glenwood Ave, Menlo Park, CA 94025||(650) 327-2000||350|
|3.5 miles||Hotel Keen||425 High St, Palo Alto, CA 94301||(650) 327-2775||390|
|4.3 miles||Red Cottage Inn & Suites||1704 El Camino Real, Menlo Park, CA 94025||(650) 326-9010||254|
|5 miles||Creekside Inn||3400 El Camino Real, Palo Alto, CA 94306||650-493-2411||260|
|5.0 miles||Best Western Plus Executive Suites||25 Fifth Ave, Redwood City, CA 94063||(650) 366-5794||234|
|5.4 miles||The Nest Hotel||3901 El Camino Real, Palo Alto, CA 94306||(650) 493-2760||250|
|5.4 miles||Comfort Inn Palo Alto||3945 El Camino Real, Palo Alto, CA 94306||(650) 493-3141||260|
|5.4 miles||Atherton Park Inn & Suites Redwood City||2834 El Camino Real, Redwood City, CA 94061||(650) 366-2000||216|
|5.9 miles||Dinah’s Garden Hotel
||4261 El Camino Real, Palo Alto, CA 94306||(650) 493-2844||330|
|5.9 miles||Homewood Suite Palo Alto||4329 El Camino Real, Palo Alto, CA 94306||(650) 559-8700||370|
|5.9 miles||Crown Plaza Cabana Hotel||4290 El Camino Real, Palo Alto, CA 94306||(650) 857-0787||380|
|5.9 miles||Hilton Garden Inn||4216 El Camino Real, Palo Alto, CA 94306||(650) 843-0795||390|
* If you book by phone, please indicate to the hotel staff that you will be attending Brand2Global Conference.
Airports and Ground Transport
San Francisco Airport (SFO) 21.9 miles, 40 minute drive without traffic
San Jose International Airport (SJC) 19.6 miles, 35 minute drive without traffic
Caltrain Service Trains are available from downtown Palo Alto and Menlo Park to San Francisco and San Jose.
Full details on this year’s networking events will be published soon.
If you are interested in securing one of our few remaining exhibitor booths, you can DOWNLOAD A 2016 EXHIBITOR REGISTRATION FORM HERE
Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner, we hope you’ll join us this September in Silicon Valley. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world.
See What Previous Attendees Have To Say:
"The only event dedicated to the booming art and science of marketing across territories. A huge opportunity for anyone facing the pressures of multi-market branding to mix and learn with some of the most advanced global marketing practitioners in the world. A great place to 'steal' a tactic or two that could make the difference on your next international campaign. Smart, friendly, fun. For self-improving, competitive international marketers only."Textappeal
It was a great experience for me. A very intimate conference, talking to high level marketing strategists from around the world.Common Sense Advisory
I dare say it was one of the most fulfilling conferences I have attended in 10 years of my localization career – Brand2Global brings to light the right dialogues marrying brand and marketing experiences with globalization and localization. More brands and marketers need to think with this combo as we globalize and they can start at this conference. So thank you for putting this together.Amway
The [Brand2Global Conference] program/agenda was one of the best ones I have ever seen to cover global brand and marketing matters and to convey associated messages to leaders in that area. From my perspective, there is a number of events on global brand management and customer experience but very few about what it takes to get there (including digital globalization - that is my daily bread). That is what [Brand2Global Conference] does by involving experts and leaders from various industries and backgrounds. On a personal note, it shows that digital globalization is not redundant wording (some people still think that digital is global by default) and that customer experience starts way before brands and products are delivered to customers.The Nielsen Company