Yannick is a leading digital innovator who has built up an impressive bank of award winning marketing and mobile strategies in the last eight years, during his time as the Mobile Marketing Director at Expedia, and in his current role as Marketing Director for the global car sharing brand, ZIPCAR.
During his time at Expedia, Yannick was responsible for building strong revenue growth by successfully combining online marketing channels and offline brand advertising. Under Yannick’s charge, mobile bookings for the travel giant’s hotels business grew to equal more than 20% of its total bookings.
Since joining Zipcar at the start of this year, Yannick’s main goal is to drive European expansion and revenue for the subscription service, by innovating on the existing digital products and services.
Yannick’s passion for digital strategy is matched only by his passion for travel – which he does always with his phone in hand!
Sessions for Yannick Barriol
- Global Digital Marketing: Same, Same But Different - Brand2Global London 2014
