Wayne Bourland is recognized as an agent for change, driving innovation and process efficiencies across global organizations. After a decade-long career in the US Army, he joined Dell, starting as a rep in the call center and quickly moving to managing call centers, launching call centers globally, and then into content management and localization. He is currently responsible for translation of Dell.com and marketing collateral for more than 100 organizations across Dell. With no background in linguistics, he approaches the industry with a different perspective, focusing on end value and customer acceptance versus traditional industry key performance indicators.
Sessions for Wayne Bourland
- Why We Shouldn't Translate Everything, But We Do Anyway - Brand2Global London 2015
