Susan is a Senior Director on the Microsoft Brand team and leads brand strategy for Microsoft. Susan stewards the Microsoft brand across a number of initiatives from storytelling to culture, and develops strategies to connect and realize the full potential of the company’s brand portfolio.
Prior to Microsoft, Susan worked in brand strategy and sponsorship consultancies and helped bring to life and grow some of the strongest brands in North and South America.
Susan is originally from Brazil and is happy to say that people are starting to not notice her accent. She resides in Redmond with her spouse and, having lived in big cities all her life, is now living and loving the outdoors lifestyle like a true Pacific Northwesterner.
Sessions for Susan Betts
- Building Fans Through Global Brand Partnerships - Brand2Global Silicon Valley 2016
- Session 3: Making Positive Change Around The Globe - Brand2Global Silicon Valley 2017