George Yip is Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School. He is based in London and Shanghai. Previous positions include VP for Research & Innovation at Capgemini Consulting, product manager at Unilever, Dean of Rotterdam School of Management, assistant professor at Harvard, and full professor at Cambridge and London business schools. George is one of the world’s leading academic experts on the subject of global account management. He has been researching and consulting about this topic for over fifteen years. He has advised or taught numerous major companies about global account management.