Jon joined Destination Canada in 2013 and he’s been guiding the organization’s marketing transformation ever since—spearheading a shift to a more modern model that mixes compelling content, rich traveler data and a robust digital ecosystem. His team—spanning 11 international markets around the world—work with a diverse set of partners to build Canada’s tourism brand and inspire more travelers to visit and explore.   Jon currently oversees multiple business units, including Global Marketing & Communications, International [...]

Tina O’Shea leads the content design team for QuickBooks, the small business platform with millions of users worldwide. Her team spans seven countries and is responsible for bringing the QuickBooks brand to life through voice and tone. Previously, she led content and social media for LeapFrog, a beloved kids’ brand with a passionate following, and worked on the editorial staff at Apple, where she helped develop and uphold the Apple Style Guide.

Kathy Klotz-Guest, MA, MBA, is a speaker, storytelling strategist, author, and comedian. Founder of Keeping it Human, her mission is to help company cultures and teams kill boring marketing and jargon-monoxide, and unlock creativity.  Kathy built marketing for a number of companies in her 20-year career. A trained comic improviser, she is the author of “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” Her work has [...]

Kathrin Bussmann, PhD, is the Head of Verbaccino, an international marketing consultancy that helps businesses leverage today’s global, social, multilingual marketplace. She is also the creator and host of The Worldly Marketer Podcast, a weekly audio show that explores how even small brands can go global. Born in Quebec of German immigrant parents, Kathrin grew up speaking German, French and English. She holds degrees in Communications Studies and Linguistics from the University of Ottawa, and [...]

As CMO of Neura, Inc, Kris Bondi leads the company’s efforts to increase adoption and overall mindshare. Prior to joining Neura, Kris served as Vice President of Global Marketing for Iron.io, a leader in the serverless computing space. Kris’s background includes deep expertise in technology marketing with previous stints at Moka5, Sonics, TIBCO, Mashery and Luma Technologies. While at CNW Consulting, Kris specialized in ramping marketing functions and positioning companies for acquisition. Among her career [...]

Dipanjan Chatterjee is a Vice President and Principal Analyst leading Forrester’s branding practice. His focus is on conducting cutting-edge brand research and advising clients on strategies and best practices for developing and managing world-class brands. Prior to Forrester, he was a Senior Vice President at Y&R’s brand strategy practice, and also served as Chief Strategy Officer for a global boutique brand consultancy. Dipanjan's extensive “ client-side” experience includes senior management product, marketing, and general manager [...]

Michael Saad, Director Global Digital Marketing Lenovo, leads e-commerce marketing globally for Lenovo.com. This includes B2B and B2C Web Sales across their extensive web presence in 70+ countries. Mike is a seasoned e-commerce professional and industry speaker with 20+ years experience leading digital marketing for multi-national brands and agencies alike. Mike’s work prior to Lenovo includes e-marketing for Armstrong, John Deere, a global cybersecurity organization, and successfully piloting a digital consultancy aimed at helping global [...]

A native of Austria, Florian Auckenthaler currently calls Charleston, SC his home, where fifteen years ago he founded designingIT.com, an international digital agency. DesigningIT’s mission is to help clients grow their business and marketing ROI, at home and abroad.  In 2016, Florian created idmspot.com ‘International Digital Marketing Spot’, a website to inspire and teach digital globalization.

Originally from El Salvador, one of the most dangerous nations on earth, Ariela Suster started a social enterprise in 2011 that employs at-risk Salvadoran youth. The business is a jewelry and accessory line called Sequence, named for Ariela’s mission to disrupt the sequence of violence. It provides employees an alternative to joining gangs, providing steady work, computer training, art classes, and pay that’s up to three times higher than the average marketplace wage. Ariela currently [...]