Dr. Michael E. Smith, Vice President of Nielsen Consumer Neuroscience, is an applied neuroscientist with over 30 years of experience in basic and applied research on cognitive brain function. He consults with dozens of multinational corporations on strategies for leveraging neuroscience to improve consumer engagement with advertising, branding, product developing, and packaging. He also serves as a liaison to marketing industry associations and, in support of Nielsen’s broader CSR program, coordinates pro bono work with nonprofits while facilitating broader adoption of consumer neuroscience methods as a means for promoting the public interest.
Dr. Smith earned his Ph.D. from the Psychology Department of UCLA, and completed postdoctoral training at the Institut National de la Santé et de la Recherche Médicale in Paris, and at the Boston University School of Medicine. He is an author of over 50 publications in peer-reviewed journals and an inventor on multiple patents for advanced neurological assessment methods.
Sessions for Dr. Michael Smith
- Session 19: Using Neuroscience to Optimize Creative Across Borders - Brand2Global Silicon Valley 2017
