Mélanie Chevalier is the founder and CEO of Creative Culture, a cross-cultural consultancy based in London.

With 15 years’ industry experience in cross-cultural communications, Mélanie has been helping international brands and agencies successfully roll-out their creative concepts and campaigns across borders.

Over the years, Mélanie has gained considerable experience in cross-market communication and strategy providing real-time local insight, cultural audits as well as global content and local engagement solutions.

Some of the leading brands Mélanie has been working with include Barclays Wealth, Cointreau, Coty, GSK, Johnson & Johnson, L’Oréal Luxe, Maserati, Nikon, Nokia, Orange, P&G, Philips, Sanofi, Sony and Urban Decay amongst many others.