Intel
Louise joined Intel in November, 2014, to lead the brand strategy, campaigns, and programs team and to spearhead efforts to revitalize the Intel brand globally. In her role, Louise is responsible for development and management of the brand strategic platform and integrated campaigns designed to significantly impact key metrics for Intel’s key target segments, including both internal and external audiences. As Intel evolves from an ingredient to an experiential brand, Louise is focused on the creation of programs that authentically make Intel a part of the cultural fabric and current conversation, with brand experiences in music, sports, and entertainment, and integration into branded entertainment and content.
Prior to joining Intel, Louise was the Vice President of Brand at Intel Security (formerly McAfee) and, prior to that, Vice President of Brand at Yahoo!. Before shifting to the client side, Louise worked at a number of advertising agencies in San Francisco, serving as a strategic client lead on a wide range of accounts, from packaged goods to financial services, healthcare to entertainment, technology and more.
Sessions for Louise Felton
- Glocal Case Study - Intel Experience Amazing Global Brand Launch - Brand2Global Silicon Valley 2016
