Lars Silberbauer Andersen

Global Director of Social Media & Search

Lars is Global Director of Social Media at LEGO and is driving the well known and innovative toy company’s social media strategy and execution. He leads a global team of social media marketeers that drives the real time engagement with consumers world wide.
Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Brand Quarterly Global Marketing Special EditionRead Lars’ article ‘Sailing the Seas of Social Media…’ and much more great content in the Brand Quarterly & Brand2Global ‘Global Marketing’ Special Edition.