Kate Cox is Managing Partner, Strategy & Ideas for Havas Media London. Kate’s role also includes getting under the skin of all new communication channels, ideas and opportunities and working out ways of understanding their effectiveness for Havas Media’s clients.
Kate works on Havas Media’s global Meaning Brands for a Sustainable Future project – developing new measures of brand equity and strategy for clients. In 2011 she co-authored a report for the UK’s Institute of Practitioners of Advertising, ‘New Models of Marketing Effectiveness – From Integration to Orchestration’ – looking at new channel planning models.
Sessions for Kate Cox
- Strategic Branding ROUNDTABLE - 3:30-5:30pm - Brand2Global London 2014
