John Ounpuu

Modern Craft

John Ounpuu is a seasoned strategist, writer and speaker with a deep interest in the new challenges and opportunities facing marketers today. He is co-founder and partner at Modern Craft, a boutique marketing consultancy focused on helping brands keep pace with modern customers by upgrading the most critical components of their marketing engine. John’s clients at Modern Craft include Destination Canada, Hootsuite and Sesame Street.

Before co-founding Modern Craft in 2014, John was Vice President of Strategy for WPP-owned digital agency Blast Radius, where he spent a decade guiding brands like Nike Golf, Nike Jordan, Microsoft, Starbucks and Electronic Arts as they adapted themselves to the challenges of the increasingly digital world. Prior to joining Blast Radius, John worked in software marketing and spent time in the tech startup world. Before that, he was a Juno-nominated musician and songwriter. John has been featured as a speaker by Forrester, BCAMA, Canada Post and the CIMC Conference. His writing has been published by Forbes,, CMSwire, WARC and more.

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