Jeff Hansen is a marketing professional and business strategist working for Microsoft’s Chief Marketing Officer where he leads the company’s global brand strategy.
In his current role Jeff and his team are stewards of the Microsoft brand and manage Microsoft’s entire brand portfolio with a collective brand equity in excess of $100B. In addition to brand strategy and portfolio management, their work includes establishing and activating brand partnerships across a wide range of themes including: TV and Movies, Music, Sports, museums and cultural institutions, and social good initiatives. Jeff also manages a Creative Studio of designers who produce many of the product and marketing assets used at Microsoft.
Jeff is a Pacific Northwest native where he currently resides with his wife and two sons. Outside of work and family, Jeff’s passion is in issues related to public education where he is an active philanthropist and board member. He is a past board member and President of the Bellevue Schools Foundation, an advisory board member for the College of Arts & Sciences at the University of Oregon, a Social Venture Partner and a frequent guest speaker at various universities. Jeff is an avid reader, a hacker chef and enjoys almost any form of exercise where his current sport activities include boxing and tennis.
Sessions for Jeff Hansen
- Building Fans Through Global Brand Partnerships - Brand2Global Silicon Valley 2016
