Heather Alter leads the Digital Marketing team at Cisco which builds and executes on multi-channel digital strategies. Heather’s team designs and develops integrated digital marketing programs in support of Cisco’s brand, product, solutions and industry marketing, services and partner marketing, and new company acquisitions/integrations.
In addition, her team oversees localization and global digital strategy for Cisco.com (80 localized country sites in 40 languages). Her team manages the Cisco.com home page which receives over 2 million visitors per month. Heather also leads a digital content team to provide strategic editorial services and inform how to use digital content to attract and engage audiences.
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