Erminio Putignano is co-founder and managing director of PUSH Collective, an Australian-based brand consultancy working with organisations undergoing deep business and cultural transformations across a wide range of sectors, from banking and fashion to universities and sports.

 

Prior to founding his own agency, Erminio was Managing Director of FutureBrand Australia, and has also held senior strategy and management roles at Sapient and at McCann Erickson.

He has worked throughout Europe and Asia, with a career spanning  brand consulting, advertising, user experience and academia, giving him a rather unique degree of versatility and fluency in all aspects of branding and marketing.

A perfectionist at heart and a creative thinker, Erminio approaches brands as the nexus between cultural studies, human insights and hard-edged business pragmatism.