Dr. Bertil Hultén

Linnaeus University, Sweden

Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a pioneer in sensory marketing research. His is the leader of a research team doing experimental field studies in collaboration with global brands. Dr. Hultén’s next book “Sensory Marketing: Theoretical and Empirical Grounds” will be published in October 2015.

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