Brianne Moore is a business consultant with a focus in market research design and implementation. An experienced practitioner – with a unique skill set in social media analysis –she has clients in a wide range of industries and is focused on innovation in research methodology, specifically leveraging SDL CXM technologies as research instruments to understand global markets and provide solutions to enterprise organisations. Using intelligence from social media to inform business solutions requires rigour and a strong methodology. She works with businesses to ensure that the methodology is appropriately designed to the needs of the business, the audience and market.
Read Brianne & Katie Rigby-Brown’s article ‘Don’t Look A Gift Horse In The Mouth: Social Data As A Gift To Localised Marketing’ and much more great content in the Brand Quarterly & Brand2Global ‘Global Marketing’ Special Edition.