Amanda leads on all things brand for O2 and Telefónica across Europe. An expert on external and internal rebrand and cultural change projects, she recently led a 30,000 employee project that won four prestigious awards last year including; ‘The Best Change Communication Campaign’ at the European Excellence Awards.
Before that, she made history in the Czech Republic. Leading an international team on the biggest brand launch the country has ever seen when Czesky Telecom, Eurotel, Telefónica and O2 merged into one. Amanda has also worked extensively across Europe, North America and Asia.
She is now working on the integration of Telefonica, O2 and E-plus in Germany.