Álvaro Villalvilla Merelo

Localization Production Manager, Nike.com

Alvaro is a digital professional based in Amsterdam. He specialises in web production and localisation, and leads a broad team of creatives, producers and technical specialists at Nike.com’s digital commerce operation. In his time at Nike, Al has played a key role in maturing the localisation operation, the launch of the FC Barcelona store, the release of four new locales for Nike’s online store in Europe and supported it’s expansion to China and Japan.

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