Global Digital Marketing: Same, Same But Different

Yannick Barriol
Director of Marketing
Zipcar

The presentation will explore how to handle global vs local aspects of global marketing from a structure perspective. Audience will also get insights into how to achieve fast international expansion by leveraging the universal mechanisms of digital marketing (tools, algorithms, etc ) and adding a layer of local taste.

Contact Us

Have a query before you register for the event or looking to get involved as a sponsor, exhibitor or speaker? Send us a message here.

Not readable? Change text. captcha txt
0