Why Strong Brands Succeed Everywhere
Thursday, October 1, 2015, 1:30pm – 2:15pm
Held in: Room A

Uli Veigel
Uli Veigel Brand Consultancy

As the former CEO of the Grey 2 Group Germany/CEE (2004 to 2012) and of Bates DACH/CEE (1992 to 2002), Uli Veigel is more than familiar with the creation and implementation of global brands. In his presentation, he uses practical examples to explain what features make up the architecture of a strong brand and how the identity of a brand becomes unmistakable. In particular, he shows how a successful brand is strategically rolled out – i.e. how a brand is sustainably implemented and internationally managed. Uli Veigel is the chairman of the advisory board at BrandMaker GmbH, the leading provider of Marketing Resource Management (MRM) systems.