The Secret To Scaling Global Brands
Wednesday, September 30, 2015, 4:05pm – 4:50pm
Held in: Room A

Chris Hall
Founder & CEO
Bynder

Nathalie Quéré
Director of Branding
AkzoNobel

Global branding means global challenges. How do you adapt to the demands of local markets without jeopardizing your global brand image? Now more than ever, the creation, management and distribution of assets need to be streamlined in order to stay relevant and keep up with the ever-growing demand for content. However, brand professionals often find themselves without the toolkit necessary to scale up their branding and stay in control of all brand-related content. That’s where branding automation software comes in – the next step in online brand and marketing management systems.

Nathalie Quéré, Head of Corporate Branding at AkzoNobel, will illustrate together with Chris Hall, CEO at Bynder, how branding automation software helped the corporate brand to raise brand awareness, establish control of the entire branding lifecycle and achieve end-to-end brand consistency.

Branding automation gives brand managers the opportunity to reinvent their approach to brand management. By automating and streamlining day-to-day operations, branding automation empowers brand professionals and helps with the development and maintenance of a sustainable worldwide brand.

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