Managing Director & CEO
Andrew Bruce Smith
Competing in international markets is tough enough. But add in the complexity of understanding the search engine landscape in each country and the marketing job just gets bigger. For many sectors, local language keywords will be the ones most likely to be used by customers seeking out information as part of their research and purchase process. This session provides tips on how to audit key local search terms for each territory, helping assess how well your current content ranks and where opportunities lie to create compelling localised content that has the best chance of gaining high search engine visibility.