Storytelling Across Borders: Creating Story-led Campaigns That Work In Any Language

Steve Smith
Field Marketing Director - UK, Ireland, Nordic & Baltic zones
Schneider Electric

Dean Russell
EMEA Creative Strategy Director

This session will explore the importance of storytelling when developing brand recognition and marketing activities. This includes reviewing how visualisation can help cut through cultural and language barriers, as well as the opportunities for brands to use storytelling through localisation to develop deeper relationships with customers, stakeholders and staff.