DVP of Corporate Identity
Global Executive Creative Director
“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The presenters share how Abbott partnered with Prophet to bring this new brand direction to life in the 100+ markets Abbott operates in around the world.