Espresso Session: Speaking the Same Language
Track: Global Customer Engagement : : MICRO TALK
Thursday, September 29, 2016, 4:30pm – 4:45pm
Held in: QCC

Huw Aveston
Managing Director
Adapt Worldwide

Marketing speaks of PPC, CPA, SEO and SEM, while localization talks MT, TMS and QA. Huw shares the personal journey of Adapt Worldwide being acquire by Welocalize, and taking on the challenge of bringing marketing and localization together – all at one table, thinking bigger and more strategically to help companies grow in the digital economy. How did they learn to speak the same language?