The Rise of 360 Brands in the Digital Age
Track: The Importance of Brand in a Global Digital World : :
Wednesday, September 28, 2016, 3:15pm – 4:00pm
Held in: QCC

John Buehler
Director of Global Brand Management

Julie Campbell
Manager, Media & Marketing Solutions

In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed:  consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole.  This panel will discuss the keys to building successful brand images for all three targets in the digital age.  The good news – you just need to build one consistent brand. The bad news – it ain’t that easy.