Fresh Squeezed Ideas
In this presentation we suggest that the future of marketing in the digital age is found at the intersection of culture and behavioral economics. The integration of culturally informed strategy with digital marketing techniques built upon behavioral science is the best practice of the future. We will provide a framework for building global brands that attract and engage target consumers.
We will also illustrate many real life examples of commercial impacts resulting from shifts in culture. Drawing upon a diverse range of businesses including ZipCar, Ancestry.com, Baby Einstein, Pixar, Lego, Coca Cola, Netflix, Nest, Jamie Oliver’s Food Revolution Day, and Whole Foods Markets, we reveal the cultural drivers that create economic value in these propositions.
This talk is recommended for global marketers that want their brands and businesses to survive and prosper in a rapidly changing market.