Professionalizing Luxury Brands for a Global Marketplace

Markus Kramer
Brand Affairs

In a global market place driven by technological disruption, novel business models and new consumer trends many luxury companies face a host of marketing challenges. As demand for luxury products faces uncertainty, even the most emotionally charged brands on the very top of the branding epitome will have to look at bringing more rationality into their business models. 

This session will explore what Luxury marketing is, how it is different and what any brand can learn from it.