Plan, Adapt, And Roll Out Global Marketing Campaigns Easily

Anna Vilhelmsson
Senior Manager Marketing Communications
Volvo Cars

Volvo Cars aims to ensure the brand consistency and simplify the roll-out & adaptation of the global advertising and marketing campaigns by using the Brand Maker platform for the communication between the central office in Gothenburg and the global sales organization with over 2000 retailers in 100 countries. Volvo Cars is still in a roll-out phase of this project but will share some learnings, key insights and examples of efficiencies & benefits already identified.