Espresso Session: Personalization at Scale
Track: Global Customer Engagement : : MICRO TALK
Thursday, September 29, 2016, 10:30am – 10:45am
Held in: QCC

Nico Van Praag
Partner, Chief Strategy Officer
Kenwood Experiences

Creating a personalized experience can be a great way to ensure relevance with most marketing efforts, especially those with a global footprint. But the fact is most marketers are doing it wrong. And “personalization” is a massive over-promise. Creating a personalized customer experience is a journey, not a destination. Nico will be discussing the principles that are critical to create something truly personalized. Because after all, you can’t make old friends.