GM, Consumer Marketing
Founder, Chief Customer Officer
Marketing automation optimizes the creation and delivery of marketing campaigns, but the challenge of localizing campaign content to engage multilingual audiences remains a long, costly process. In this session, Michael Meinhardt, Co-founder of Cloudwords, and an executive from Marketo will discuss how integrating a multilingual marketing solution with a marketing automation platform enables marketers to optimize and accelerate the localization process. The session will include a case study about how both Marketo and Marketo customers are using Cloudwords’ integration with Marketo to localize content and implement global marketing strategies more quickly and more cost-effectively in each target market.