The Next Big Thing: Marketing Localization Automation

Robin Bordoli
GM, Consumer Marketing

Michael Meinhardt
Founder, Chief Customer Officer

Marketing automation optimizes the creation and delivery of marketing campaigns, but the challenge of localizing campaign content to engage multilingual audiences remains a long, costly process. In this session, Michael Meinhardt, Co-founder of Cloudwords, and an executive from Marketo will discuss how integrating a multilingual marketing solution with a marketing automation platform enables marketers to optimize and accelerate the localization process. The session will include a case study about how both Marketo and Marketo customers are using Cloudwords’ integration with Marketo to localize content and implement global marketing strategies more quickly and more cost-effectively in each target market.