Native Web Brands Panel
Track: The Importance of Brand in a Global Digital World : :
Wednesday, September 28, 2016, 10:15am – 11:00am
Held in: QCC

Nima Ramazan-Nia
Managing Producer

Julie Campbell
Manager, Media & Marketing Solutions

Danielle Lopez
Head of Product Marketing, Advertising Products

We all know that brand-building and stewardship are complex in general. But what about brands that were born on the Web?

Do brands like Uber, LinkedIn, eBay and Yahoo have a different trajectory than traditional brands? This panel, comprised of representatives of these brands, will explore what can be learned from each path and applied elsewhere.