The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers
Track: Global Customer Engagement : B7 :
Thursday, September 29, 2016, 3:45pm – 4:15pm
Held in: QCC

Kathleen Bostick
Executive Vice President

As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO, to ensuring a sound mobile strategy and building a successful social presence.