Benjamin B. Sargent
Content Globalization Strategist
Common Sense Advisory
Benjamin B. Sargent
Content Globalization Strategist
Common Sense Advisory
The small screen is here to stay. In the future, and already today, you’re only as good as your 320-pixel wide display. In a recent analysis of 150 brands offering 25 or more languages at their websites, CSA Research found that companies deploying app-like interfaces sustain publishing in more languages than other brands. This presentation delves into website design practices and an emerging trend that CSA Research calls “mobile-forward design.” The new approach surfaces a single CX for screen-hopping users, reduces cost and complexity in development, and accelerates content velocity across regions and languages.
In his session, senior analyst Ben Sargent:
- sets out the principles of mobile-forward design
- identifies criteria for implementation
- provides examples of MFD in practice
- discusses the business drivers underlying its adoption.
