Michelle Privat Obermeyer
Global Readiness Manager, Microsoft.com
Director of Global Readiness
Online, local relevance is important, but so is the global experience. How do you stay on-brand while enabling meaningful, locally appropriate, market-ready scenarios? Microsoft has a new Center of Excellence called Global Readiness. We’ll describe the building blocks for the CoE and share how the corporate marketing team puts these principles to practice when vetting local campaigns for brand and global readiness. We’ll highlight experiences and lessons learned to help build, localize, and release meaningful international user experiences.