Marketing a Brand in Europe - Why technology and culture are at the heart of success
Wednesday, September 30, 2015, 10:10am – 10:55am
Held in: Room A

Marketing a Brand in Europe - Why technology and culture are at the heart of success
Wednesday, September 30, 2015, 10:10am – 10:55am
Held in: Room A

As a European Country Manager, Spencer has had to devise strategies and implement tactical plans to raise awareness of and market his product to audiences that need to hear very different things across Europe. This case study will reflect the differences between the UK, Germany, the Netherlands and France, and how culture plays a huge part in deciding messages and tactical plans for marketing, PR and events.