Leveraging Digital Globalization to Increase Brand Effectiveness and Enhance Customer Experience
Wednesday, September 30, 2015, 2:55pm – 3:40pm
Held in: Room B

Bruno Herrmann
Director of Globalization
The Nielsen Company

Globalizing organizations must initiate or accelerate their digital evolution to delight ever more demanding and diverse customers across geographies. Setting the stage effectively is therefore critical to deliver on world-class experience and to make the right moves at the right time. With international customers and cost leadership in mind brand and marketing leaders can leverage a number of globalization enablers to pave their way towards excellence and growth and articulate them around digital pillars including simplicity, automation and customer centricity. This session will highlight shareable do’s and don’ts and how to incorporate them in an actionable roadmap.

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