Glocal Case Study - Intel Experience Amazing Global Brand Launch
Track: The Importance of Brand in a Global Digital World : :
Wednesday, September 28, 2016, 11:15am – 11:45am
Held in: QCC

Louise Felton
Sr. Director, Global Marketing and Communications Brand Strategy, Campaigns, and Programs

Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region. The new branding campaign was rolled out globally with unique experiences targeted for individual countries.

In this session, Louise will share her experiences as her team worked to authentically make Intel a part of the cultural fabric and current conversation in these key global segments, with brand experiences in music, sports, and entertainment, and integrations into branded entertainment and content.