How Do You Globalize Your Content Marketing Strategy?

Antoine Dubois
VP Communication, Advertising & Media

Stefan Zechner
Lead - EMEA Marketing Content, Social Media & SEO
Western Union

Frank Hartkopf
Head of European Content

Eric Ingrand
Head of European Content

Learn from successful international brands and leaders in digital innovation.

Looking to boost your brand abroad – to seize opportunities in new international markets?

  • How do you ensure your brand image and communications are relevant to markets whose culture and language are so different from your own?
  • How do you gain credibility and loyalty among foreign fans and followers?

Listen to innovative brands and content strategists talk about how they have achieved success outside of their home countries – and the challenges they encountered along the way.

This panel discussion will give you the insights you need to create a winning multicultural content marketing strategy for launching your brand abroad