Global Branding In Emerging Markets – The Latin American Case

Mark Walker
SVP, MAP, World Markets
IPG Mediabrands

Maurizio de Franciscis
Managing Partner
Braven Partners

Joana Picq
Head of International Business Development

Gleyce Oliveira
Media Manager

When building a company from scratch requires a Herculean effort and you need to develop a deep understanding of a Kafkaesque system, when investors do not chase you in your MBA course and periods of economic stability run shorter than your favorite TV series, you are left alone with creativity, stamina and sheer stubbornness. This is the scenario faced by most entrepreneurs in emerging economies. Yet the survival of the fittest has made true talent emerge, particularly in Latin America. In this session promising entrepreneurs and junior executives will share their marketing strategies and innovative thinking – and perhaps a tip or two on survival techniques.