Global Customer Experience: Trends and Challenges in Balancing Global Messaging and Local Relevancy
Wednesday, September 30, 2015, 2:55pm – 3:40pm
Held in: Room A

Paula Shannon
Chief Sales Officer and Senior Vice President
Lionbridge

Stefan Tornquist
Vice President of Research
Econsultancy

How are marketers managing campaigns across multiple markets and channels? Econsultancy, in partnership with Lionbridge, will share the results of a recent research survey that highlights trends, challenges, and opportunities based on insights from global marketing professionals, consultancies, and agencies. This session will highlight the key takeaways from the research and spotlight solutions leading brands have implemented to address these challenges.

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