The Global Customer Experience – The Importance Of Content Quality

Julio Leal
Head of Localization
Ciena

Christian Weih
Chief Sales Officer
Across Systems

With the internet and social media platforms becoming the most dominant sources of information and customer interaction, the battle to draw attention to one’s websites and media channels is becoming more and more intense. Topics range from search engine optimization, global quality content to company language methodologies. At the same time, customers expect more and more to be addressed in their local language. How to tackle this? Focusing on the company language and leaving the rest to external agencies and partners? Localization vs translation? The promise of quality? This presentation will show various pieces of the puzzle and how it could be assembled.

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