How A Global Culture Helps Google Connect With Local Consumers

Viktoria Tchoudakov
Head of Search & Maps Marketing, EMEA
Google Inc.

Focus on the user and all else will follow…

Google has a global mission to organise the world’s information and make it universally accessible and useful, and aims for people worldwide to benefit from using Google products.

To fulfill this mission, Google has to connect to consumers in different countries, who have different perceptions of Google and different challenges in using its products.

In this presentation we’ll look at Google Marketing in EMEA as an example of how Google’s global culture and marketing principles enable creating locally relevant marketing campaigns and build a meaningful connection with consumers.

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