Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo
Track: Global Customer Engagement : :
Thursday, September 29, 2016, 1:30pm – 2:00pm
Held in: QCC

John Gibson
VP, Group Account Director
The Woo Agency

Ajit Sivadasan

Nigel Nikitovich
Co-Founder, Vice President & Creative Director
Dark Rift Entertainment

Lenovo shares with the audience how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s Game State experience to contrast best practices, and discuss why gaps exist between performance and aspiration when it comes to crowdsourcing.
Audience members will learn how Lenovo was able to foster curiosity among it’s gaming community and later leveraged the emotional connection they created.