Session 13: Find Your Global Voice
Tuesday, October 3, 2017, 10:15am – 10:45am
Held in: Quadrus Conference Center

Your organization’s brand guidelines probably include a page or two about your voice. They might describe your brand voice as friendly and conversational, authentic and trustworthy. But just as your business is unique, so are each of your global markets. How well does your voice travel? How does your voice translate when you take your product to France, where language is more formal? Or Brazil, where it’s more casual? In this session, we’ll share our fixed-flexible-free framework for crafting voice guidelines that work for different markets while maintaining a consistent global brand.

Take Aways: Attendees will leave with:
– An understanding of voice & tone and why it’s important to your brand
– A template for developing your voice guidelines, identifying which elements are fixed, flexible, or free for your global markets
– A strategy for teaching voice guidelines to everyone in the organization, whether it’s a team of 10 or 10,000


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