Espresso Session: Employees as Brand Storytellers
Track: The Importance of Brand in a Global Digital World : : MICRO TALK
Wednesday, September 28, 2016, 3:00pm – 3:15pm
Held in: QCC

Michael Brito
Senior Vice President of US Digital Marketing

We all love to hear good stories.  It’s what connects us to our humanity.  It links us to our past, helps us relate to others in the present and provides a glimpse into our future.  Storytellers learned early on that people like to hear stories with a beginning, middle and end.  We are drawn to stories that have characters that look like us, act like us or have similar characteristics that we can relate to.